Avid on the run?

We’ve all heard the damage that Apple’s high-end low-price Final Cut has done to the video market. Now Avid is bumping their product line up and raising the prices. Media 100 is on the run too, with it’s new 844/X.
Will people buy into their claims of “more for your money”?
Check out this article from the Boston Business Journal.
Note:

…and now for something completely different.