Dec 16 2008
Apple today broke the news that has the Mac web buzzing: this year is the last year the company will exhibit at Macworld Expo. Yeah, Macworld, the annual conference and expo for Mac, iPod and iPhone stuff will have to get along without an Apple exhibit starting 2010.
Oh, and…one less thing…
This year, Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote…Apple’s last keynote at the show…ever. So, no Steve.
I kind of feel bad for Phil the way everyone is so down about this announcement. You’ve got to know he’s writing and rehearsing his speech knowing that, no matter how good it is, people will be comparing it unfairly to a Stevenote. The phrase “Apple Cancels Christmas” is already becoming the tiresome battlecry of the Mac web’s overreaction to this news.
The Philnote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.