avid

Nov 7 2005

Avid preping products in anticipation of Intel Macs

Avid Technology today announced its plans to synchronize development for its Mac product line in preparation for Apple’s introduction of Intel-based Macs next year. By synchronizing development for both Apple platforms, Avid’s initial Mac HD release is now targeted for mid-2006 for Avid Xpress Pro and Media Composer Adrenaline systems running on PowerPC Macs. Following the arrival of Apple’s Intel-based systems, Avid plans to deliver the same HD capabilities offered on PowerPC-based systems to Avid products running on the new Mac-Intel architecture. This development coincides with the company’s plans to achieve overall synchronization between Mac and Windows platforms by mid-2006.

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Jun 27 2002

Avid Announces Immediate Availability of Avid Xpress DV 3.5 for Macintosh OS X

Avid Technology, Inc. announced immediate availability of Avid Xpress® DV v3.5 for Mac OS X. Now on the Mac platform for the first time, this portable, affordable, professional DV studio brings the industry-standard Avid editing experience and toolset to everyone who wants to edit digital video. Also new to the Avid Xpress DV product is an expert color correction toolset, featuring patent-pending technology capable of automatically matching skin tones between scenes with a single click.

“Xpress DV 3.5 is an important release for Avid because it fulfills our commitment to bring the industry’s most powerful DV editing studio to the Mac,” said David Krall, Avid’s president and CEO. “And, we have taken our commitment to Macintosh users a step further by ensuring that Xpress DV’s real-time architecture is supported on all G4s – laptops, desktops and even the new iMac.”

“Most of the world’s video editing is done on Macs and Avid’s new Xpress DV product will further cement this,” said Steve Jobs, CEO of Apple. “Avid has a long history of serving the professional video editing community, and this new version of Xpress DV taps the power of Mac OS X and the G4 Velocity Engine to bring professional-level editing capabilities to even more Mac users.”

Avid Xpress DV v3.5 Summary

  • Avid’s real-time architecture – offers more than 100 infinitely customizable real-time effects, titling, compositing and color correction with multiple, simultaneous streams – all in software – all without rendering. Customers can create richly layered compositions such as a moving title with a dissolve, a color correction effect, and a picture-in-picture overlay simultaneously – all in real-time.

  • Real-time expert color correction tools (built on patented technology derived from Avid’s professional Avid Symphonyâ„¢ finishing system).
  • Customizable workspaces that allow customers to personalize every aspect of the industry-standard Avid editing interface.
  • Versions for both Macintosh OS X and Windows XP operating systems in the same box, so professionals can easily move back and forth between systems they use most often.
  • Support for all qualified Macintosh computers with Mac OS X v10.1.4 or later and 400 MHz G4 processor or higher. Avid’s revolutionary real-time architecture even runs on the new iMac and all Apple PowerBook G4s.
  • Support for qualified systems running the Windows XP Professional operating system.
  • Affordably priced – USMSRP $1,699 for the standard configuration and $2,499 for the PowerPack.

New Color Correction Features

  • Patent-pending NaturalMatchâ„¢ technology, capable of true color-to-color matching without the use of grayscale values to approximate color tones.

  • A three-window view that includes previous, current and next frames, along with reference frames and split-screen mode, to let editors precisely correct colors between shots.
  • Customizable, advanced vectorscope, waveform monitors and histograms, including luminance and chrominance.
  • Three ChromaWheelâ„¢ HSL color offset wheels (shadows, midtones, highlights).
  • HSL master controls (hue, saturation, brightness, contrast, clip, invert).
  • ChromaCurveâ„¢ interactive graphs with multi-point controls (red, blue, green, master).

Beta Customer Feedback
“With Avid Xpress DV on my Mac, I can now move projects from my PowerBook to a Media Composer® or Symphonyâ„¢ with ease. I don’t lose any of the project info, and we save lots of time by not having to convert EDL’s,” said Emmy®-award winning Editor Herbert Bennett of Video Arts in San Francisco. “Avid is already the industry standard for editing at the high-end of the market, but tools like this mean that every editor can affordably join the Avid family.”
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By admin • avid, Digital Video, News • 0

Apr 22 2002

Avid on the run?

We’ve all heard the damage that Apple’s high-end low-price Final Cut has done to the video market. Now Avid is bumping their product line up and raising the prices. Media 100 is on the run too, with it’s new 844/X.
Will people buy into their claims of “more for your money”?
Check out this article from the Boston Business Journal.
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By admin • avid, Digital Video, News • 0

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