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Feb 5 2006

iQuit, an anti-smoking PSA with iPod flavor

96136518 f84299daa9 m iQuit, an anti smoking PSA with iPod flavorA Health Canada-funded anti-smoking social marketing campaign called “Smoke Screen: Through the Eyes of New Canadians” is airing public service announcements that had been produced through the program by 16 young immigrants and refugees in East Vancouver in October of 2005. The youths learned about the art and craft of “counter-marketing” and brainstormed, wrote and storyboarded ideas for a series of 30 second advertisements. One of those ads is called iQuit and plays off the popular iPod silhouette ads.

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Feb 5 2006

News Corp’s Keith Rupert Murdoch prefers ”mobisodes” over iTMS for FOX TV

In a Newsweek article, the 74 years old chairman of News Corp., Keith Rupert Murdoch, was quoted as saying:

We’re not knocked out by iPod so far. We’ve talked to them, to Google and others. But how many people really want to get video on a tiny screen when they already have TiVo or a similar service from their cable company or DirecTV? How many will want to pay $1.99 on Monday morning if they missed “Desperate Housewives” the night before? What’s been announced so far with iPod and Disney and NBC is very small-time at the moment.

Okay, so what does Murdoch have planned for mobile media? The interview goes on:

There are so many things you can do, particularly in other parts of the world, where mobile-telephone service is a lot more developed. We’re downloading minute segments–original “mobisodes”–of the Fox hit “24.” Soon we’ll be downloading the funniest joke of the week in “Family Guy.” People will be sitting in bars and holding up their phones and laughing. It’ll be a pretty serious piece of revenue for us someday, probably. We’ll be into all these things, some quite original and some of what others are doing.

So, I guess, we won’t be seeing Simpsons episodes on the iTunes Music Store any time soon. But if Murdoch is right, we really don’t want them anyway…hmm…I thought I did.

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Jan 27 2006

MacBowl Raises Over $27,000 for At-Risk School

Other World Computing (OWC) led the charge to support education and the challenged at-risk community in San Francisco in the annual MacBowl fundraiser administered in conjunction with the Macworld Conference & Expo. Over USD$27,000 in cash and equipment was raised to benefit San Francisco’s Marshall Elementary School during the 2006 MacBowl, co-hosted by Macworld Magazine and Aspyr Media on January 12, 2006.

Marshall Elementary School serves an at-risk community and was selected as the beneficiary of the fundraiser through the cooperation of San Francisco Unified School District Office. The school stresses a strong emphasis on science, math, and literacy.

Funds and equipment raised through the MacBowl event allow under-privileged and at-risk students to receive training and access to the latest and best technologies The 2006 MacBowl fundraiser took place at the Yerba Bowling Center, San Francisco, and featured participation and sponsorship by leading companies in the technology field.

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