Feb 17 2004
How to never lose Pepsi’s iTunes giveaway
Update in Feb 2005: The new contest is still tip-able. Check it out here.
After the Super Bowl, Mac fans everywhere went to their local convenience stores to look for the iTunes labeled Pepsi bottles. If your store was like mine, you probably went home empty handed. It takes a few weeks for new bottles to make it down the supply chain, but they are now finally at most stores. Read on to find out how to never get a bottle that doesn’t win.
Pepsi has stated they believe they will have to pay for about 1/3 of the 100 million songs it’s giving away. That means 2/3 of the people that win don’t care about iTunes. So I say, let’s let them have the unlucky caps. They weren’t going to cash them in anyway.
Your first task is to find a store that has the coveted sugar water. Just look for the yellow caps. Diet Pepsi, Pepsi and Sierra Mist all have them.
Once you’ve captured a bottle, use the below image as a guide to try and uncover its destiny.
The secret is the angle. I’ve found it to be 25º, but that’s really no use when you’re out in the field. Just tilt it until it seems about that, and look up towards it (hold it above your head). With luck, you should be able to see under the cap. Here’s what a loser looks like:
It’s easiest to read “again” and tag the losers because there are no random letters involved. You can spot a word like again from a mile away. If you don’t see again and you have given the bottle a twist (to check from all angles), make a purchase. If not, hit the shelf.
You might find it easiest to practice while not in the store. Just buy a few and take them home. Get the knack for the angle, and it isn’t that hard to pull off without looking like a huge tool.