Feb 3 2005
Keep tipping those bottles, it still works
About this time last year, MacMerc worked its way into the soft drink hall of fame… Or Pepsi’s hit list, but I really prefer to think of it as the hall of fame. Anyway, we let the world know that instead of buying just any iTunes Pepsi (and hoping for a winning bottle), a simple twist of the wrist and a watchful eye could reveal if a bottle had music in its future. We received many media accolades over the piece, but also buckets of hate mail, which just goes to show how seriously some people take this stuff. So why am I using this space to tell you a year old story? The trick works for the new contest.
I was able to find some of the bottles for the new contest today and I’m happy to report that tipping the bottles still works. It appears a little more difficult (though I could just be imagining this, I would need to secure a bottle of year old suds to confirm), but it is indeed possible. Most caps have a little interior ridge, though I don’t see how this obscures the view. Overall it seems the caps are shorter. But again, this could be complete poppycock.
You can find photos of both winning and losing caps on Flickr.
Still need the trick? You can check out our original report for full directions and a lengthy commentary–no need to try to piece it together from poor copy cats.
New this year is the contest being on Mountain Dew bottles. Despite being a fan of Mountain Dew, the green cast of their bottles obscure all cap writing enough to make Pepsi taste just good enough for victory.
Also, make sure to check out the Superbowl ad on Sunday. It’s a hoot and is sure to fuel the sale of a ton a Pepsi.