Mar 24 2005
Yesterday in a press release issued by Quark it was learned that top advertising agency, McCann-Erickson France, has chosen to stick with QuarkXPress for the long haul in spite of the growing trend away from that particular layout application and toward Adobe InDesign.
“For us, QuarkXPress 6 represents a long-term investment both financially and in terms of operator expertise,” said Patrick Lorrain, managing director of McCann-Erickson France. “Our teams have always worked with this software, so we were confident that the transition to the new version would be smooth and would not disrupt our activities in any way.” …wishful thinking?
The real story here is answered by these questions: “What is newsworthy about an ad agency not switching its layout software?” and “Who cares if they are upgrading to Quark 6?” The answer to both is that Quark is hoping that the decision of one agency in France will convince you to ignore the numerous announcements of other agencies and firms that they have left Quark for InDesign.