marketing

Quark alters licensing for previous versions

Quark has relented. Your license for QuarkXPress 6 is now expected to survive when upgrading to QuarkXPress 7. Quark has announced today that customers who upgrade to QuarkXPress 7 will automatically be able to use QuarkXPress 6 on the same machine.

“Quite simply,” Richard Pasewark, Quark senior vice president of sales (Americas) and marketing, said, “this is in response to customer feedback and is another example of how Quark has fundamentally changed its approach to doing business in the last two years. Customers are thrilled with QuarkXPress 7 and based on user feedback this policy change will help streamline and fast-track the upgrade plans for many customers.”

Hmmm…

I’m trying to remain unbiased here, but it just annoys me that now that Quark has backed down a bit on their draconian licensing practices, they tout themselves as a company that listens to its customers.

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New Mac software company seeks developers

Fastforward Software, a new Macintosh software developer and publisher founded by Joshua Coventry in June 2006, is currently seeking more developers to publish their software. The company offers exclusive services to independent developers who want to increase their sales and have the advantages of a publisher for distribution, marketing, promotion and more.

Fastforward Software says it takes a new approach to software publishing, bringing fair pricing to the Macintosh software business. Products are priced so that everyone can afford them, and only low upgrade prices are charged. Fastforward also plans to launch several sales and promotions later in the year.

[via MacMinute]

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iQuit, an anti-smoking PSA with iPod flavor

96136518 f84299daa9 m iQuit, an anti smoking PSA with iPod flavorA Health Canada-funded anti-smoking social marketing campaign called “Smoke Screen: Through the Eyes of New Canadians” is airing public service announcements that had been produced through the program by 16 young immigrants and refugees in East Vancouver in October of 2005. The youths learned about the art and craft of “counter-marketing” and brainstormed, wrote and storyboarded ideas for a series of 30 second advertisements. One of those ads is called iQuit and plays off the popular iPod silhouette ads.

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