May 24 2006
The May/June issue of Communication Arts may be seen to have a semi-prophetic cover in the light of today’s announcements from Apple and Nike. The image, entitled “Brand CaChe” depicts Ernesto Guevara de la Serna (aka Che Guevara or simply el Che) the Marxist revolutionary and Cuban guerrilla leader wearing a Nike cap and the telltale white earbuds of Apple’s iPod media player.
Today Apple and Nike announced a partnership in making running Nike shoes that interface with Apple’s iPod nano and Nike’s website resulting in a unique method of monitoring one’s workout. Did Communication Arts see this coming? Maybe, but probably not: I don’t picture Che as a recreational runner. “Brand CaChe” was a work of art commissioned by Communication Arts to help illustrate their article on graphic design in post-Revolution Cuba but I couldn’t resist pointing it out.