Jan 11 2007
Extensis asked Macworld Expo attendees "When seeking product information, where do you start?"
More than half (51%) of all people surveyed in the Extensis booth agreed the initial place they look for new product information was from online news sources.
When seeking product information attendees also go direct to the product developer/manufacturer (25%), or turn to an industry contact or colleague for product expertise and information (13%).
Attendees also look to industry publications for knowledge (8%).
Even though attendees first head online for product information, they do not rate blogs and forums as a leading provider of trusted product news as only three percent of attendees surveyed selected such sites as their primary supplier of information.