senior vice president

Apple’s last time at Macworld

Apple today broke the news that has the Mac web buzzing: this year is the last year the company will exhibit at Macworld Expo. Yeah, Macworld, the annual conference and expo for Mac, iPod and iPhone stuff will have to get along without an Apple exhibit starting 2010.

Oh, and…one less thing…

This year, Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote…Apple’s last keynote at the show…ever. So, no Steve.

I kind of feel bad for Phil the way everyone is so down about this announcement. You’ve got to know he’s writing and rehearsing his speech knowing that, no matter how good it is, people will be comparing it unfairly to a Stevenote. The phrase “Apple Cancels Christmas” is already becoming the tiresome battlecry of the Mac web’s overreaction to this news.

The Philnote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

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Cisco sues Apple for trademark infringement

353515379 485375fbf5 m Cisco sues Apple for trademark infringementCisco today announced that it has filed a lawsuit in the United States District Court for the Northern District of California against Apple, Inc., seeking to prevent Apple from infringing upon and deliberately copying and using Cisco’s registered iPhone trademark.

Cisco obtained the iPhone trademark in 2000 after completing the acquisition of Infogear, which previously owned the mark and sold iPhone products for several years. Infogear’s original filing for the trademark dates to March 20, 1996. Linksys, a division of Cisco, has been shipping a new family of iPhone products since early last year. On Dec. 18, Linksys expanded the iPhone family with additional products.

"Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco’s iPhone name," said Mark Chandler, senior vice president and general counsel, Cisco. "There is no doubt that Apple’s new phone is very exciting, but they should not be using our trademark without our permission.

"Today’s iPhone is not tomorrow’s iPhone. The potential for convergence of the home phone, cell phone, work phone and PC is limitless, which is why it is so important for us to protect our brand," Chandler concluded.

With its lawsuit, Cisco is seeking injunctive relief to prevent Apple from copying Cisco’s iPhone trademark.

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Quark alters licensing for previous versions

Quark has relented. Your license for QuarkXPress 6 is now expected to survive when upgrading to QuarkXPress 7. Quark has announced today that customers who upgrade to QuarkXPress 7 will automatically be able to use QuarkXPress 6 on the same machine.

“Quite simply,” Richard Pasewark, Quark senior vice president of sales (Americas) and marketing, said, “this is in response to customer feedback and is another example of how Quark has fundamentally changed its approach to doing business in the last two years. Customers are thrilled with QuarkXPress 7 and based on user feedback this policy change will help streamline and fast-track the upgrade plans for many customers.”

Hmmm…

I’m trying to remain unbiased here, but it just annoys me that now that Quark has backed down a bit on their draconian licensing practices, they tout themselves as a company that listens to its customers.

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