silhouettes

Apr 6 2005

TBWA Chiat Day’s ”Silhouettes” ads for Apple win 2 EFFIE awards

The “Silhouettes” ads that promote Apple’s iPods and iTunes were created by advertising agency TBWAChiat Day and have won the EFFIE award in the Consumer Electronics category as well as a Global EFFIE award recognising effectiveness in six or more countries across two or more regions.

Introduced by the New York American Marketing Association in 1968, the EFFIE Awards program is the only national competition that judges advertising and marketing effectiveness. It has since become recognized by agencies and advertisers as the pre-eminent award in the advertising industry. EFFIE Awards are now given in 30 countries worldwide. The complete list of winners for 2005 may be viewed online.

Note:

By admin • General News, News, newsbite • 0 • Tags: , , , , , , , , , , , , , , , , , , ,

Feb 2 2005

Get out the spray–Microsoft campus infested with iPods

According to a source for Leander Kahney’s latest Wired News article, Hide Your IPod, Here Comes Bill, more than just a few employees on the Microsoft campus are rocking out like silhouettes in an Apple iPod commercial. Reads the article, “About 80 percent of Microsoft employees who have a portable music player have an iPod…This irks the management team no end.” I don’t see this as a vulnerability in Microsoft’s corporate code, but it will be interesting to see if any measures are taken to ensure that “Softies” adopt a player with WMA support and drop the iPod.

Note:Paul Thurrott, Robert Scoble
 and Ed Bott say this article is crap, so it must be.

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