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Apple’s ”Let’s Rock” event is all about iTunes and iPod…as it should be

At today’s “Let’s Rock” event at the Yerba Buena Center for the Arts in San Francisco, Apple’s Steve Jobs took the stage to announce new upgrades to iTunes and the iPod line.

iTunes 8 includes the new Genius feature, which lets you automatically create playlists from songs in your music library that go great together. Genius helps users to rediscover favorite songs in their existing music library and suggests related music on the iTunes Store they might want to add to their music collection. iTunes 8 also adds new ways of viewing your music and video libraries, and introduces television programs in high definition for sale on the iTunes Store.

It’s also interesting to note that Apple has wooed NBC back to the iTunes Store.

08nano fam 20080909 201717 Apples Lets Rock event is all about iTunes and iPod...as it should beThe new fourth generation iPod nano has a sleek new design with a curved aluminum and glass enclosure, in nine vivid colors. The new iPod nano incorporates the Genius technology from iTunes to automatically create playlists from songs in your music library that
go well together. The new nano also features an improved user interface, a high resolution portrait display and a built-in
accelerometer that automatically switches to Cover Flow when rotated and automatically goes into Shuffle mode when lightly shaken (I so don’t get this feature). The new iPod nano gives users up to 24 hours of music playback or four hours of video
playback and is available worldwide immediately in an 8GB model for USD$149 and a 16GB model for USD$199. Both models come in silver, purple, blue, green, orange, yellow, pink, (PRODUCT) RED and black.

08touch games 20080909 202133 Apples Lets Rock event is all about iTunes and iPod...as it should beThe second generation iPod touch (which is NOT to be called an iTouch–EVER!) features a thin contoured metal design, a 3.5 inch widescreen glass display, 802.11 b/g Wi-Fi wireless networking, volume control buttons, a crappy built-in speaker, a built-in accelerometer and other advanced sensors, and Apple’s Multi-Touch user interface.

The new iPod touch also works with the new iTunes 8 Genius feature mentioned above. It also features built-in Nike + iPod support. Users simply place the optional Nike + iPod sensor (USD$19) in their Nike + shoe to seamlessly connect with the new iPod touch to track miles run or sync with the latest generation gym equipment.

The new iPod touch is available immediately for a suggested price of USD$229 for the 8GB model, USD$299 for the 16GB and USD$399 for the 32 GB model. Both the nano and the touch can be purchased through the Apple Store, Apple’s retail stores and Apple Authorized Resellers.

Note:

Our 2008 ”Mercworld” coverage transcript

In case you missed it, I have posted (after the jump) our coverage as it appeared on our site during Steve Jobs’ 2008 Macworld keynote address.

Official details on all the announced hardware, software and services will be posted to the site later today.

Thank you to all the people who participated in our IRC chat and to the moderators who kept things hopping.
10:43 AM – It ain’t over until the fat man sings…oh, wait–he did!!

10:41 AM – You know there’s another store you should check out…

10:37 AM – Scratch that. Store back up. GO SHOP!!

10:36 AM – Store still down

10:36 AM – MacBook Air now on the front page of Apple.com

10:34 AM – Newman sings a song apologizing for the US’s awful leaders and proceeds to compare them to worse leaders in history…oh boy

10:31 AM – Oh crap! It’s Randy Freakin’ Newman!!

10:31 AM – Steve Jobs = Willy Wonka

10:30 AM – One more thing?

10:30 AM – That’s 4 things…

10:28 AM – Any bets on how soon Staples and Office Depot will be selling individual manilla envelopes in the computer section as “MacBook Air Cases”?

10:26 AM – Steve shows MacBook Air marketing

10:25 AM – USD$1799. Ships in 2 weeks. Preorders today.

10:25 AM – 2 GB of RAM, BTW

10:25 AM – Now how much would you pay?

10:24 AM – 5 hours of battery for wireless internet use. YMMV

10:24 AM – Cheeky

10:24 AM – Remote Disc feature allows MacBook Air users to hijack and use any optical drive of any machine in the area with Apple’s Remote Disc software installed.

10:22 AM – USB SuperDrive (not included USD$99)

10:22 AM – no optical drive, so…

10:22 AM – MacBook Air has a 45 Watt MagSafe, 1 USB 2.0 port, Micro-DVI, Audio Out, 802.11n, plus Bluetooth 2.1 + EDR

10:21 AM – Steve kicks the Intel guy off the stage

10:20 AM – CPU is thick as a nickle, as wide as a dime…wasn’t that the incantation from “The Craft”?

10:19 AM – Paul Otellini from Intel here to talk about how thin the CPU is

10:18 AM – Yeah, Steve, but how much $$$?

10:18 AM – Core 2 Duo. 1.6GHz standard, or optional 1.8GHz.

10:17 AM – How much is this gonna cost?

10:17 AM – 80 GB hard drive. 64 GB SSD option.

10:16 AM – 1.8″ hard drive

10:16 AM – “How does it all fit?” Steve asks.

10:15 AM – iSight. Backlit keyboard. Big trackpad with multi-touch support.

10:14 AM – 13.3″ screen. Magnetic latch.

10:13 AM – Thinner at its thickest point than the comparable Sony TZ is at its thinnest point. Make sense? It’s frikkin’ thin!

10:12 AM – Weighs about 3 lb

10:12 AM – MacBook Air is 0.76″ thick and tapers to 0.16″ at one end.

10:11 AM – Poo-pooing other thin format notebooks. Too heavy. Not all that thin. Crappy keyboards. Now let’s look at the MacBook Air…

10:10 AM – The rumors were actually true?

10:09 AM – 4) something in the Air…MacBook Air–The world’s thinnest notebook.

10:09 AM – Steve’s back

10:08 AM – Family Guy Blue Harvest DVD (Star Wars Special) has a digital iPod-friendly copy included on the DVD.

10:07 AM – Homer iPod poster displayed

10:06 AM – “This will be a transformative version of the rental model.” That sounds like CHANGE!!

10:05 AM – Gianopulos is talking up making great movies and making them available to the people. MPAA snipers in position and ready to strike in command.

10:03 AM – Jim Gianopulos, CEO/Chairman of Fox takes the stage…please don’t let him be reading off of index cards

10:02 AM – New features will be available in 2 weeks.

10:02 AM – Apple TV price drop. Entry price drops from $299 to $229. Hmm…

10:01 AM – Next?

10:01 AM – Apple TV: Free software upgrade for the new stuff.

09:59 AM – I blame Gizmodo

09:59 AM – Can “theoretically” stream pics from Flickr, but when Steve tries, the screen goes black.

09:58 AM – Apple TV can grab photos from .Mac to use as a screensaver

09:55 AM – My buddy from Microsoft says, “somebody wake me when his majesty announces something worthwhile……what ever happened to good ol live streaming?”

09:51 AM – Movie store is very much like what we’ve come to expect from iTunes: previews, recommendations, top rentals.

09:50 AM – Keynote is not even 1 hour in yet

09:48 AM – Demoing the new Apple TV

09:48 AM – 100 titles available today.

09:48 AM – HD movie rentals USD$4.99

09:47 AM – Apple TV Take 2 = no computer required. Podcasts, Flickr, .Mac galleries, iTunes.

09:47 AM – Apple TV Take 2

09:45 AM – How to get movies on Flat Screen TV?

09:44 AM – International movie stores to open later this year

09:44 AM – Movie rentals in the US start today

09:43 AM – old movies: USD$2.99, new releases: USD$3.99

09:42 AM – How much?

09:42 AM – You’ll have 30 days to start watching the movie and 24 hours to finish.

09:42 AM – Watch “instantly” 30 seconds with broadband connection.

09:41 AM – Made available 30 days after the DVD launch.

09:41 AM – Over 1000 movies.

09:40 AM – Every major studio is on board. First run films now out on DVD will be available.

09:39 AM – iTunes Movie Rentals

09:38 AM – 125 million TV shows sold. 7 million movies sold.

09:38 AM – 20 million songs sold XMas Day

09:37 AM – 4 billion songs sold

09:37 AM – 3) iTunes

09:37 AM – Ah, but not a free upgrade…USD$20 for existing iPod Touch owners

09:36 AM – Finally!! Mail, Stocks, Notes, Weather and Maps

09:36 AM – iPod Touch: New Software

09:35 AM – iPhone software update is available today as a free upgrade.

09:34 AM – Just a reminder, our Worst. Keynote. Ever. Shirts are still available in the MacMerc Store.

09:33 AM – Keep any 4 icons you wish in the dock

09:32 AM – You can now rearrange icons on the main screen by holding down on them until the jiggle and let you drag them.

09:32 AM – Jiggling icons!

09:31 AM – Demoing Web Clips…make, bookmark, add to main page

09:28 AM – Demoing Maps with Location…getting directions

09:27 AM – Custom Home Screen, Lyrics

09:27 AM – Maps with Location, Web Clip and Multiple SMS

09:25 AM – iPhone SDK coming in Feb

09:24 AM – iPhone horn tooting

09:23 AM – …about 20,000 per day

09:23 AM – 200 days after iPhone launch, 4 million sold

09:22 AM – 2) iPhone

09:21 AM – Time Machine “Get A Mac” Ad

09:21 AM – 500 GB = USD$299, 1 TB = USD$499

09:20 AM – Time Capsule = Airport Extreme + Hard Drive

09:19 AM – Time Capsule: Time Machine for notebooks.

09:19 AM – Leopard horn tooting.

09:18 AM – 1) Leopard. 5 million sold in first 3 months. Most successful Mac OS X yet.

09:17 AM – Steve’s got 4 things to talk about today

09:16 AM – Going over the highlights of 2007…iPhone…Leopard…etc.

09:15 AM – Steve

09:15 AM – Mac ad: Happy New Year

09:14 AM – Lights…

09:08 AM – Apple Store is down. Natch.

09:07 AM – Music still playing…waiting for the show to start

09:00 AM – Keynote time!

Note:

Mac bloggers get excited when Apple Online Store goes down. Apple unveils Logic Studio

If you were up at the crack of “way to early” this morning and check the Mac blogs, you would have seen a handful of them getting all excited that Apple’s Online Store was down and that Apple was most certainly going to be announcing something awesome… well…

logicstudio box 20070912 184746 Mac bloggers get excited when Apple Online Store goes down. Apple unveils Logic StudioApple today unveiled Logic Studio, a comprehensive suite of tools that gives musicians what they need to create, produce and perform in the studio and on the stage for just USD$499. Logic Studio features Logic Pro 8, a new upgrade that combines a new interface with Logic’s sound quality and timing, and introduces MainStage, a new live performance application that turns the Mac into a streamlined live rig. Logic Studio also includes Soundtrack Pro 2, Apple’s professional audio post production software; Studio Instruments, made up of 40 pristine quality instruments; Studio Effects, with 80 professional effect plug-ins; a vast Studio Sound Library; and a set of production utilities.

Logic Studio is now available for a suggested retail price of USD$499 through the Apple Online Store, Apple’s retail stores and Apple Authorized Resellers. Registered Logic Pro 7 users can upgrade to Logic Studio for USD$199. Customers who purchased Logic Pro 7 on or after August 1, 2007 are eligible for a free upgrade to Logic Studio (USD$9.95 shipping & handling). Full system requirements and more information on Logic Studio including a list of certified, compatible hardware and software, can be found on its product page.

So that’s what the disappearing Online Store was all about.

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